When it’s important to track how categories rise, fall, or shift in performance over time, Ribbon Charts offer a clear and compelling visual. They clearly show trends, rankings, and contributions in a single view.
When to Use Ribbon Charts?
- Compare rank changes across time for categories
- Visualize relative contribution and performance over time
Our Use Case: Comparing Ad Clicks Across Platforms Over Time
We visualized monthly ad clicks across platforms like Facebook, Google, Instagram, and YouTube using a Ribbon Chart.
Ribbon chart highlights the following:
- Which platforms consistently lead or underperformed for months
- How the relative position and contribution size of each channel evolves
Salient features of the Ribbon Chart:
- Show category ranks and their contributions over time in a single view with clear visual distinction
- Make trends and momentum instantly visible
At Perceptive Analytics our mission is “to enable businesses to unlock value in data.” For over 20 years, we’ve partnered with more than 100 clients—from Fortune 500 companies to mid-sized firms—to solve complex data analytics challenges. Our services include Advanced Analytics, Generative AI, and Business Intelligence (Tableau, Power BI and Looker) turning data into strategic insight. We would love to talk to you. Do reach out to us.
Our Work
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Leveraging Web Analytics for Customer Acquisition
Leveraging Web Analytics for Customer Acquisition
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You have crafted a powerful analytical tool for us. Thank you.
Alan Benjamin
Principal, Benjamin Realty Advisors
I have been working with Chaitanya and Perceptive Analytics for about 20 months now. They did BI / reporting and excel tool development. Their work helped us in channeling our periodic reports to the senior and operational management. The team exceeded my expectations. Chaitanya would ask thought provoking questions that trigger a new line of thinking. They created good dashboards so our senior team can quickly interpret reports. We were able to make progress because the team knew finance and tools they created were easy to implement.
Samir Lavani
CFO at Pearl Hospitality
Chaitanya and the Perceptive Analytics team worked on multiple strategic projects that involved Tableau data visualizations. Perceptive's work (~ 1 year) led to successful launch of our portal - this was an important milestone for us. Visualizations created were insightful, easy to understand and visually attractive. The team often suggested ways to show data in more intuitive way so our audience can understand it. They also knew Tableau well that helped in customizing it for our purposes. The team worked hard to finish the project on time managing expectations. I look forward to working with Perceptive on other projects.
Haroon Yaqoob
Principal at Nomenclature Inc.
